Time Zone UTC +1 CET Central European Time
Bra is a city and comune in Piedmont, Italy
Latitude 44.7000 Longitude 7.8500
Bra location on the Italy map
A bra, short for brassiere or brassière (US: , UK: ; French: [bʁasjɛʁ]), is form-fitting underwear that is primarily used to support and cover a woman's breasts. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps. A bra usually fastens in the back, using a hook and eye fastener, although bras are available in a large range of styles and sizes, including front-fastening and backless designs. Some bras are designed for specific functions, such as nursing bras to facilitate breastfeeding, or sports bras to minimize discomfort during exercise.
Although women in ancient Greece and Rome wore garments to support their breasts, the first modern bra is attributed to 19-year-old Mary Phelps Jacob, who created the garment in 1913 by using two handkerchiefs and some ribbon. After patenting her design in 1914, she briefly manufactured bras at a two-woman factory in Boston, before selling her patent to the Warner Brothers Corset Company, which began mass-producing the garment. The bra gained widespread adoption during the first half of the twentieth century, when it largely replaced the corset. The majority of Western women today wear bras, with a minority choosing to go braless. Bra manufacturing and retailing are key components of the multibillion-dollar global lingerie industry.
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